That’s the only explanation I can come up with. As Mashable reports, he blames Google for the ills of the newspaper business, claiming that the search engine is “stealing” his content by linking to it. So, he’s going to de-index his sites from Google and sell the right to index them to Microsoft’s Bing.
Now, Mr. Murdoch is all sorts of crazy, but this takes the cake. For one thing, search engines are responsible for a sizable amount of revenue to his sites, upwards of $6.3 million by some estimates. But, and this is really crazy, while he’s blaming Google, Bing is just as “guilty” of theft as Google since it’s been indexing his newspaper’s content, too. In fact, I just looked at the top stories on the news pages of both Bing and Google and neither of them had a link to a story on a News Corp. property. Admittedly, it’s a Sunday, so the biggest of the newspapers, The Wall Street Journal, didn’t publish; nonetheless, it makes me wonder just how relevant are the rest of these papers.
I’m with Mashable on this one: Google should just sit back and let News Corp. dig its own grave. The sooner the dinosaurs die off, the sooner room will be made for smaller, more agile creatures to fill the void. I’m not saying I want all newspapers to die, but the time is long past since they should have figured out how to exist in a digital economy. Any of them that insist on clinging to old models of business are still ignoring the giant meteorite plummeting towards them and deserve to be vapourized.